We created a product for the bookstore Libri Mundi, the BOOK. It has the appearance of a technological device box, but with no Wifi, SMS, touchscreen nor bluetooth. It includes a short story with the name of the person you want to invite to disconnect from technological devices. The book can be exchanged for books. This product carries a message: drop the phone, pick up a book.
Video of the Case Study
Made in La Facultad, 2014.
Creative Director: Christian Villalba and Xavo Barona
Creative Team: Santiago Zumárraga, Carmen Rosa López, Andrés Freile, Paulino Pachacama, Marco Tapia.